AdMental is an entertaining event harnessing the power of marketing and advertising to help achieve our state’s objective of becoming the State of Wellbeing.

Inspired by ‘The Pitch’ segment on the television show The Gruen Transfer, two emerging creatives are mentored by advertising agencies and tasked with creating an advertisement to promote mental health. The advertisements are shown to the audience and our expert judging panel, then discussed, and a winner chosen.

AdMental Organising Committee

Chair: Kath Thomas
Don Dunstan Foundation, SA Health, Mental Health Coalition of South Australia, Adelaide Advertising and Design Club


2021 | Igniting a social movement in young people

2019 | Loneliness in our older population

2018 | Supporting workers

2017 | Wellbeing