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One of the current priorities of the Foundation is to improve individual and community mental health.

AdMental is an entertaining event harnessing the power of marketing and advertising to help achieve our state’s objective of being the State of Wellbeing.

Inspired by ‘The Pitch’ segment on the television show The Gruen Transfer, two local advertising agencies are tasked with creating an advertisement to promote mental health.

The advertisements are shown to the audience and our expert judging panel, then discussed, and a winner chosen.

AdMental 2018

Returning in April

AdMental 2017

During Public Health Week in 2017, the Don Dunstan Foundation hosted the inaugural Admental event, where local advertising agencies developed a short TV prevention message for mental health, equivalent to the Slip, Slop, Slap for Cancer Prevention ads.

Last year's event, hosted by comedian Greg Fleet, was held in partnership with the South Australian Health Department, and a range of other NGOs and companies from the South Australian Advertising Industry Community.

The 2017 winner was Black Sheep Advertising, taking home the Geoff Robertson Memorial Award. The audience then had their say, with Welbourn O’Brien picking up the People’s Choice Award.

Enjoy the creative responses presented on the night.

Black Sheep Advertising


Welbourn O'Brien




Don Dunstan Foundation

Level 8, 115 Grenfell St
SA 5005 Australia


Phone: +61 8 8313 3364
ABN: 14 614 345 149

Registered Charity

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