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Ad Mental

One of the current priorities of the Foundation is to improve individual and community mental health.

That’s why during Public Health Week this year, the Don Dunstan Foundation hosted a Gruen Transfer inspired event on the evening of Wednesday 5th April 2017 in Elder Hall at the University of Adelaide.

The event was titled AdMental and was aimed at using the power of marketing and advertising (or the Gruen effect) to help achieve our state’s objective of being the State of Wellbeing. The event featured a ‘pitch session’ where local advertising agencies developed a short TV advertisement answering the question of what the equivalent prevention message of Slip, Slop, Slap for Cancer Prevention is for mental health.

This event is in partnership with the South Australian Health Department, and a range of other NGOs and companies from the South Australian Advertising Industry Community.

Black Sheep Advertising


Welbourn O'Brien




Don Dunstan Foundation

Level 8, 115 Grenfell St
SA 5005 Australia


Phone: +61 8 8313 3364

Registered Charity

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